Getting What You Want Starts with a Business Plan
A new year, a new quarter, and even a new season can set people into all kinds of emotional turmoil. Some of us are excited about the thoughts of great success and opportunities in our businesses, others are tired and worn out about having to do it all again, while others are not sure where to start. Some will take the time to fill in a detailed business plan but then have it sit on the shelf for the rest of the year. So why is it that after we have spent so much time deciding what we want to build, what actions need to happen and even planned out a timeline, that we close the cover never to make it happen? That’s right…Business Plans don’t work! Actually it’s not the plan that is not working, it’s us. But even though we know what to do, we still can’t seem to get it done!
Why Business Plans Don’t Work
Part of the problem when we write out a business plan is not the tasks, but the execution. You see each of us have a set of natural instincts, skills and strengths that we can use and when we try to tackle a task with a methodology that is not in our strength set we end up fighting a losing battle. On top of this we may have some internal reservations or fears that when added to the mix can prevent us from starting in the direction that we want. So now what?
The Plan That Really Works
To successfully move forward in the direction we want we have to get clear about what holds us back and then take the, time through trial and error, to find what works best. Yes that’s right just because it works for a friend doesn’t mean it’s the right thing for you. You will want to include the following areas for consideration:
- Leadership: The limits of your leadership will stop your business and sales growth. Spending the time to be trained in leadership skills or even reading a good leadership book will help. Your business will only sustain growth as high as your leadership level; the two are directly related.
- Skills: The power of your business skills and how you use them is very important to how you get things done. If you are in business or sales you will need sales training to learn how to open client relationships better. Another important business skill is your ability to handle objections as this will dictate or influence the money you make.
- Mental Mindset: After studying hundreds of personal clients I have discovered that in each person’s subconscious mind there is a preset level for success. This predetermined level of success is formed by all the different things we emotionally believe. When we try to move forward in our business or sales career we bump into these and they can stop us cold. You will know when these show up because you get a feeling of anxiety when you think about the next steps you need to take towards your success. You might be able to work on some of these by yourself but it is faster and less stressful if you work with a professional in performance physiology.
- Timing: It’s important to understand that it may take some time to build a good solid foundation of leadership and business skills. Without this foundation you may fall short of your goals and delay growth. Most business owners and sales professionals overestimate what they can do in one year and underestimate what they can do in three. Allow yourself time to grow and develop a solid foundation of skills before you start.
- Education: What education or knowledge do you need in order to set things up properly for your success? Personally I will begin researching a new business idea many months or years in advance before I launch. That way I know what I can do, who I need to help me and the inner workings of that next step. What does this mean? When I researched optimizing our main website, I discovered that this was going to take more mental energy and time then I had so I decided to how hire the right people and let them do what they do best. When I interviewed my current web conversion architect he was surprised to learn that I didn’t want to know every little step he was making. All I needed to know was the end result. I knew we had hired the right people when our rankings had climbed up 50% in ratings in the first 90 days. At that rate I would be exactly where I wanted to be within a year, just as I had anticipated.
- Physical Conditions: When your business grows so will your need for physical resources like office space, equipment and vehicles. Knowing in advance when the right time to make those purchases prevents impulse purchases and over expenditures.
- Advisory Team: This is the biggest mistake that a business owner can make; the “I can do it all myself” mentality. It’s impossible for you to maintain objectivity when you are emotionally going through something. Having a team outside your business can help you have a safe sounding board to get good advice. The strength of your advisors will determine if you make it though some of the challenges that you will have.
Make a Custom Action Plan
Throw out the business plan that states just your goals and make a plan to discover your way of accomplishing your success. Grab a crayon and a chunk of paper and pick one thing you want to get done and think of as many creative ways to accomplish your goal.
Remember, you eat an elephant one bite at a time. You build a business one task at a time.