For a Real Estate Sales Agent, there is nothing more frustrating than finding a qualified real estate buyer prospect only to lose them somewhere in the real estate sales process. All that hard work, time and money has been wasted. The only thing worse is when there is another real estate sales person standing by to snatch up and close the deal with the prospect you worked so hard for. It’s tough on your self esteem and takes a lot of energy to pick yourself back up and move on afterwards.
Now that’s really frustrating.
What if we could eliminate most of this frustration? Wouldn’t that be wonderful!
I believe that it’s possible for you to accomplish this…if you consistently use a tried-and-true system. That takes a plan and an understanding of what is needed to be done to make it work. So let me give you some insight that can help from the concepts I talk about in The Unstoppable Sales Conversion System.
Let’s start by understanding some sales basics!
The Sales Process is a Series of Steps
To get the type of sales conversion results that can change your business over night, you will need a new perspective.
Imagine that every sales interaction is a series of predictable steps leading your buyer towards the goal of making a purchase. If you were to watch and study several sales interactions on a hidden video camera it would look like each salesperson is performing the same steps. However, when you look closer, it becomes apparent that the successful real estate salesperson was doing something slightly ‘different’ than those who seem to struggle through the sales process.
You might not be able to identify what was different between one sales interaction and another, yet you would sense that something different was happening. Since real estate sales or the decision to buy is considered to be an emotional interaction, you would ‘feel’ it rather than ‘know’ it. And that is exactly what the client is experiencing. They “feel” it and respond at an unconscious level. Because…
Buying is both a logical and an emotional process!
Doing something slightly ‘different’ in your real estate sales process will give you the sales conversion results you are looking for.
You Need to Understand Your Sales Conversion
If your sales business is not built on a strong Sales Conversion System then you will be on the Client Acquisition Tread mill for the rest of your career suffering with poor sales conversion and constantly chasing another deal or client.
Keep in mind that it takes 5 times the time, money and energy to find and develop a new sales prospect relationship than it does to maintain a relationship that you already have and land the sale. This enormous amount of effort drains your drive and can stall your business.