What is Leadership Posturing in Sales?
Sales success is a process not a destination. Part of the success process in sales when getting a new sales client is your attitude; in fact your attitude sets the tone for the interview, the attraction of new sales clients and even how long you will keep them. Having the right attitude about what you are creating in your business is critical to your success in sales. This concept is so powerful that if you feel you are not up to helping your sales prospect or if you feel that they are out of your “league” then these thoughts will become your reality. In other words what you believe becomes your reality!
You may work harder than your competition, be more educated, and have better experience; however, they will win the new sales client and the sale if they have a stronger posture. Your ability to earn income and compete for new business is predicted by this internal posture. It’s your job to practice and build your confidence with the proper dialogue so you can give your sales prospect the correct information on the value you can bring to them.
Attitude is the Key to Getting the Sales Prospect
The way you think about your abilities will dictate your confidence and ultimately your salesposture. It will come across to a new sales prospect that you know what you are doing and therefore they can trust you. You will want to watch how your confidence shows up and feels to your prospect. If you push your confidence too far and it comes across as bold and arrogant, your sales prospect will more than likely find your attitude overwhelming. So remember to confidentially state what you are good at and what expertise you bring to the market place without hesitation. Your prospect is waiting to know that you are the right person for their business.