A Business without Focus Falters
In Business, most people will just take what comes their way reacting to the ups and downs of sales as it comes to them. Unfortunately reaction has a price in your business. You could be busy until your prospect funnel dries up, and then have to wait until the next client shows up. This waiting can be cyclical and may catapult you into an extended slump or last so long that you have to close your business. On the other side, if you have a steady sales volume that keeps you running, eventually you’ll be suffering with adrenalin fatigue. Adrenalin fatigue is an illness that can take years to recover from. As a business owner managing your personal energy is a must to achieve the sales success you want.
The Cost of Reaction is Unwanted Business Stress
If you are in a state of reaction in your business it will limit your income capacity. It’s frustrating to work hard in your business and not have any results over a long period of time. Business coaching professionals know this frustration makes it hard to get up in the morning and move on to new things. It will take time away from those areas of your life that are important to you such as family and friends, personal hobbies and recharge time. All this extra stress does is increase the drain on your energy resources causing you to feel more fatigue than before. Take the time to keep on course because in the long run you will succeed much faster.
Business Coaching Steps to Stop Reaction
Business Coaching Step 1 – Get Curious
The first thing you need to do is find out what you are reacting to. Typically this will be the result of a request or an interruption from someone else. You may find someone standing at the side of your desk with something they need to ask or get a phone call from a client that wants to meet. The problem is not the co-worker or the client but rather that you have not defined your time. You are too accessible and therefore people will interrupt you.
Business Coaching Step 2 – Time block
The next step is to designate specific times in your business calendar for the things that are important to your business. These would include times for prospecting, follow-up, creative time, production time, and client time. These time blocks need to be set and blocked off in your calendar so if someone wants you to jump and help them you can suggest an alternate time for them.
Business Coaching Step 3 – Train co-workers and employees
Now you need to train all the people that interrupt you about your new system. Let them know how the system works and what constitutes a real emergency worthy of being interrupted. Expect that there will be a number of attempts to go back to the old way of doing things. Stick to your plan and don’t allow anyone to change your plan. If you have an employee that continually wants to push their own way, bring them into the office and as they begin to discuss their problem let them know there is a bigger problem – that they don’t respect your wishes. After using this approach you will find even the most difficult of time offenders will change their ways.
Business Coaching Step 4 – Training clients
With business and sales clients you will have to spend more time educating them before you make the changes. The best way to lose a client is to change your relationship agreement without their consent. If you discuss this with them and make agreements as to how you can maintain proper business and sales service with them, most clients will understand. As a business coaching professional, I start all my new client relationships with a discussion on how my clients can reach me if needed and how long they can expect it will take for them to receive a reply. After I have set this up I ask if we need to make any changes or additions and if not I get them to agree to or communication style.
To succeed in business or sales you must master your communication. Unnecessary interruptions will reduce your work capacity by at least 30%. Take control of how you handle your time and increase your productivity.
Visit Rich Grof’s business coaching program for more information